We build websites for electricians, so read this the way you would read a roofer explaining roof prices: useful numbers, stated interest. Every range below is linked to its source, and our own price sits in the same table as everyone else’s.
The four ways to get a website, and what each really costs
| Route | Upfront | Ongoing | What you get |
|---|---|---|---|
| DIY builder | $0 | $15 to $50/mo | Wix or Squarespace template you build yourself. Fine for existing. Rarely wins a search. |
| Freelancer | $1,500 to $4,000 | Varies | A one-time build. Quality swings wildly, and support usually disappears after launch. |
| Specialist agency | $3,000 to $8,000 | $150 to $500/mo | Trade-focused design plus ongoing marketing retainers. The good ones earn it, the rest coast. |
| Hausstack | $2,500 | $49/mo | Custom-built from scratch, written for your services and area, hosting and updates included. Published pricing. |
The DIY and agency ranges above come from published electrician-specific pricing guides, linked in the sources. They match what we see electricians actually paying.
Why the cheap option usually costs the most
A website is not a brochure, it is the thing that catches search demand. People search “electrician near me” about 673,000 times a month in the US, per KeySearch’s published keyword data. Every one of those searches in your area either finds you or finds the other guy. A $20-a-month template that never ranks and never gets a call is more expensive than a $4,000 site that books two jobs a month. Price the outcome, not the sticker.
Monthly US searches for “electrician near me”, per KeySearch keyword data. Your website’s job is to catch your city’s slice of that demand.
What you should demand at any price
- Your license number displayed.California’s Business and Professions Code section 7030.5 requires your contractor license number in all advertising, and that includes websites. It is also your strongest trust signal.
- Written for your services and your area.Real pages for panel upgrades, EV chargers, troubleshooting, in the cities you actually serve. Not one generic “services” page.
- A phone number that is tappable everywhere. On a phone, the call is the conversion. If the number is not one tap away at all times, the site is losing you jobs.
- Fast on a phone. Most of your visitors are on a phone in a hurry. A slow site is an empty office with the lights on.
- Findable by Google and by AI.More people now ask ChatGPT and Google’s AI who to call. A site built without structure those systems can read is invisible to them. We wrote a full guide on how electricians get recommended by AI.
The question nobody selling websites wants you to ask
Ask any builder, including us: “Can I see the site working before I pay?” Most will show you a portfolio of other people’s sites. We build your actual site first and show it to you working, before you pay a dollar. That is not a sales trick, it is how we would want to buy. If someone else offers you the same, good, that is the standard.
Sources
- Electrician website cost guide: builtrightdigital.com/electrician-web-design-cost
- Second electrician website cost guide: electricianaudit.co/blog/electrician-website-cost-2026
- Search volume data, KeySearch electrician keywords: keysearch.co/top-keywords/electrician-keywords
- License number in advertising, California B&P Code section 7030.5: codes.findlaw.com/ca/business-and-professions-code/bpc-sect-7030-5
- Hausstack published pricing: hausstack.com/pricing