Marketing intelligence FieldPulse can't match. AI that gets smarter every other month. Type a job once — saved everywhere it belongs. The code and data are yours.
Yelp paid you back $1.20 for every dollar you spent. Google paid you back $4.70. Door hangers booked $0. One phone number — sources tracked automatically. We pull call data from Yelp and Google's own dashboards, track scans on QR-coded door hangers and referral links, and let the AI receptionist ask the rest. All matched against your ad spend in one screen.
| Clicked Yelp ad → called | Routes through a tracked number — we know the source before the call connects |
| Saw Google Local → called | Google's Ads + LSA dashboards feed us the call data automatically |
| Scanned door-hanger QR → tapped call | We know the source before the phone even rings |
| Clicked a customer's referral link → called | The link tells us who referred them |
| Saw the truck, just dialed | AI receptionist asks "how'd you hear about us?" |
FieldPulse can't. ServiceTitan charges $400/tech for it.
The top AI models get smarter every six weeks. The big platforms only push updates every 18 months — so the AI you're paying for is always a generation or two behind. We add one substantial new AI feature to your system every other month. No upgrades to install, no waiting around.
Lead → quote → schedule → dispatch → invoice → follow-up. Every step flows into the next on its own. You enter a job once; the system carries it from there. Less typing, less remembering, more brain space for the actual work. And the code and data are yours, day one and day one thousand.
I know a contractor out of state who wanted to modernize his business — get the AI working, fix the marketing, automate the office. He didn't have time to learn it himself, so he brought on a partner who did. The partner now runs the office, the systems, the AI side. He's still in the field. They split the company 50/50.
That's the modern playbook for getting your business ahead — give up half of it, forever, to a partner who handles the tech side. Hausstack is the third option. We do the tech partner's job. You don't give up a single point of equity.
| Path to a modern business | Annual cost | What you give up |
|---|---|---|
| 50/50 tech partner | $0 cash | 50% of every dollar — forever |
| Hire office manager + marketer + AI consultant | $80K–$140K/yr + benefits | Time, cash, focus |
| Stay scattered on FieldPulse + Yelp + spreadsheets | ~$8K/yr software + lost leads | Your weekends, your growth ceiling |
| Hausstack | ~$28K year 1, ~$18K/yr after | Nothing. Code & data are yours. |
Hausstack runs about 1% of a typical LA electrical contractor's annual revenue. Half your business is half of it. There's no comparison.
Because the system is built around how your business actually runs, there's nothing weird to memorize. It looks like how you already work — just faster. Less time training new hires. Fewer "where do I click?" calls in the middle of a job.
~$800 more per month — and does things FieldPulse can't do at any price.
| FieldPulse | Hausstack | |
|---|---|---|
| Lead capture, dispatch, invoicing, payments | ✓ | ✓ |
| QuickBooks sync | ✓ | ✓ |
| AI phone receptionist | add-on | included |
| Marketing intelligence — ROI per source | ✗ | ✓ |
| Door hanger + referral tracking | ✗ | ✓ |
| AI quote drafting (photo or voicemail) | ✗ | ✓ |
| New AI feature added to your system | ~18 mo cycles | every other month |
| Customer portal under your business name (not theirs) | ✗ | ✓ |
| You own the code & data | ✗ | ✓ |
| Done-for-you data migration from your current software | DIY export | we handle it · week 1 |
| One-time build fee | $0 | $10K |
| Monthly cost | ~$700 | $1,500 |
It can pay for itself when it helps recover missed calls, improve estimate follow-up, or shift spend toward sources that actually book jobs — even a few extra booked jobs cover the delta. The first call is honest, no pressure — we'll only build it if it makes sense for your business.
Whatever you're on today — FieldPulse, Housecall Pro, Jobber, ServiceTitan, QuickBooks — we pull your customers, open jobs, invoice history, and price book into your new system in week one. Photos and historical job notes follow in week two. We do not rip out your old system on day one. Your current system runs side-by-side until you've signed off on every record.
Your data is encrypted both when moving and when stored. Privacy agreement signed before anything moves. Old exports deleted once you're live. Nothing imported automatically without you reviewing it first.
No per-tech fees.
Best fit: residential/service electrical contractors doing roughly $1M–$3M+ in annual revenue, with enough call volume and ad spend for recovered leads and better follow-up to matter.
Includes up to ~1,500 AI receptionist minutes/mo. High call volume, complex integrations, multi-location operations, custom accounting workflows, or unusually messy migrations are scoped separately.
Book the call →Most LA contractors are still on a generic Wix or GoDaddy template that doesn't reflect the business they actually run. While we're building your software, we'll build a modern custom website to go with it — your branding, your photography, plus your customer portal login, online booking, payments, and review links right on the homepage. A site like this is $7,500 on its own. Bundled with your build, it's $2,500 — because your brand and content work are already on the table, and we're already on the calendar. One launch day, one team, one bill.
CURRENTLY TAKING 3 NEW CONTRACTORS PER QUARTER · LA AREA FIRST
Thirty minutes on Zoom — or 90 minutes over lunch if you're in LA. Bring your last 90 days of calls, ads, and estimates. We'll look for where leads are leaking, what your current software is missing, and whether Hausstack can realistically pay for itself. No pitch — I'll listen first.
Currently taking 3 new contractors per quarter · LA area first