Answers

The business questions electricians actually ask, answered straight.

Most of what you find on these topics is written by software companies selling their own subscription. We build custom, so we can afford to tell you the truth, including when the answer is “do the free thing first.” Real numbers, named sources, no fluff.

Start here · Software

Jobber, ServiceTitan, or custom software?

What the big platforms really cost at 1 to 5 techs, from their own pricing pages, the five-year math nobody shows you, and the honest decision rule.

Housecall Pro, 5 yrs
$11,340
Jobber, 5 yrs
$11,940
ServiceTitan, 5 yrs
$44,100+
Websites

Do electricians actually need a website?

What word of mouth really does online, when a free Google Business Profile is genuinely enough, and the three situations where a site starts paying for itself.

How much does an electrician website actually cost?

Real 2026 ranges for DIY builders, freelancers, agencies, and custom studios, ours included, plus the five things you should demand at any price.

Getting found

How does an electrician get recommended by ChatGPT and Google AI?

How AI assistants actually pick which businesses to name, the checklist you can do yourself, and what to ignore when someone sells you guarantees.

Have a different question?

Ask us directly. New answers ship every week.

If you are wrestling with a business question we have not covered, call or write and we will give you the straight answer, and probably publish it here for the next person.