B2B Services · Specialty Service Provider · 3 week build

Growth & CRM Platform

End-to-end customer acquisition. Leads come in from every channel — ads, website, referrals, LinkedIn — and flow through an intelligent pipeline. Sales sees every opportunity. Marketing sees every campaign. Proposals, contracts, and invoices all in the same place.

9×
Separate tools consolidated
$19K+
Annual savings
3 wks
From design to live system
Faster lead-to-proposal
The challenge

Every lead in a different place. No way to see the full picture.

The company was using HubSpot for CRM, Mailchimp for email, Calendly for meetings, a separate proposal tool, Google Analytics for website data, Typeform for intake forms, and a spreadsheet to try to tie it all together. Marketing spent hours building reports from 5 sources. Sales missed follow-ups because the CRM didn't know when emails were opened. Deals stalled because proposals lived outside the CRM. Leads slipped through the cracks weekly.

Before

The chaos

  • 9 tools, none in sync
  • Sales couldn't see marketing activity per lead
  • Proposals lived in a separate platform
  • Email campaigns couldn't target by CRM stage
  • Reports took hours to build
  • Lead leakage — no one owned the handoff
  • $19K+/year across overlapping subscriptions
After

The system

  • One platform from first touch to closed deal
  • Full lead timeline — every touchpoint, one view
  • Proposals built, sent, signed in the CRM
  • Email campaigns targeted by live pipeline data
  • Real-time dashboards, no manual reports
  • Automated lead routing and follow-ups
  • One monthly cost
Inside the system

The full customer journey. One platform.

Leads in → nurture → qualify → proposal → close. Every step connected.

Sales view

Visual Sales Pipeline

Every deal, every stage, one screen. Drag a deal to move it forward. Click in to see full context — every email, every call, every proposal sent, every campaign the lead touched.

  • Drag-and-drop deal pipeline
  • Full activity timeline per deal
  • Automated follow-up reminders
  • Deal value & probability forecasting
app.kinetica.io / pipeline
Sales pipeline · Q1 2026
$1.24M open · 42 deals · 28% avg win rate
+ New deal
New 14
Westfield Holdings
$24K · Inbound
Today
Summit Realty Group
$18K · Referral
Bright Path Services
$32K · Ad campaign
Northside Medical
$45K · LinkedIn
Qualified 12
Apex Industries
$67K · Call scheduled
Hot
Golden Gate Co
$28K · Demo done
Bayside Partners
$52K · Meeting set
Proposal 9
Pinnacle Group
$89K · Opened 4x
Opened
Harbor Logistics
$43K · Sent Mar 1
Evergreen Labs
$71K · Negotiation
Closed 7
Meridian Tech
$124K · Won Feb 28
Summit Law
$48K · Won Feb 25
Blueline Co
$86K · Won Feb 22
Marketing view

Campaign Performance

Every campaign, every channel, one dashboard. See which emails convert, which ads drive pipeline, which channels produce closed-won revenue. No more guessing.

  • Cross-channel attribution in real time
  • Revenue per campaign, not just clicks
  • A/B test email sequences with live data
  • Segment audiences using CRM stage
app.kinetica.io / campaigns
Campaign performance · Q1
$324K pipeline generated · 18% conversion
Filter
New Leads
1,248
↑ 34%
MQL Rate
22%
↑ 4pts
Pipeline
$324K
↑ $88K
ROAS
4.2×
↑ 0.8×
Pipeline by channel · last 90 days
LinkedInEmail
Lead view

Lead Detail & Timeline

Click any lead to see their full story. Every email, every page visit, every form filled, every campaign touched. Sales walks into the call knowing exactly who this is and what they care about.

  • Full behavioral timeline per lead
  • Email open, click, and reply tracking
  • Website pages visited & content downloaded
  • Score & priority based on engagement
app.kinetica.io / contact / pinnacle-group
Jennifer Park · Pinnacle Group
VP Operations · Score 94 · Last active 2h ago
Send proposal
Engagement
94
Hot lead
Deal Value
$89K
Proposal sent
Touches
12
Over 18 days
Opened proposal 4th time · Pricing page
2 hours ago · Spent 3m 42s on pricing
📞
Discovery call · 42 min
Yesterday · Mentioned budget approval by Mar 10
Downloaded ROI calculator
3 days ago · Input $1.2M annual ops cost
Replied to "How we saved Meridian 40%"
1 week ago · "Can we talk next Tues?"
Proposals & contracts

Built-In Proposal Builder

Build, send, and e-sign proposals directly in the CRM. See when prospects open them, which pages they read, and for how long. Accepted proposals auto-create deals and trigger invoicing.

  • Template library with auto-fill from CRM
  • Prospect engagement tracking per page
  • E-signature built in
  • Accepted proposal → auto-invoice flow
app.kinetica.io / proposals
Active proposals
9 sent · $489K total value · 67% open rate
+ New proposal
Proposal
Value
Sent
Engagement
Status
PGPinnacle Group · CRM Platform
$89,000
Mar 1
Opened 4×
12m total view
Hot
HLHarbor Logistics · Ops System
$43,500
Mar 1
Opened 2×
6m view
Viewing
ELEvergreen Labs · Full Stack
$71,200
Feb 27
Opened 6×
Negotiating
Active
MTMeridian Tech · CRM + Marketing
$124,000
Feb 20
Signed
Won
BCBlueline Co · Growth Platform
$86,400
Feb 15
Signed
Won
SLSummit Law · Contacts & Cases
$48,000
Feb 12
Signed
Won
Features built

Every growth function. One platform.

CRM & pipeline

Full visual pipeline with automation and forecasting.

Lead capture

Forms, landing pages, and chat — all feeding one CRM.

Email marketing

Sequences, broadcasts, and segmentation by CRM data.

SMS campaigns

Integrated SMS with full tracking and automation.

Proposal builder

Branded proposals with engagement tracking + e-sign.

Meeting scheduler

Replace Calendly — booking links with CRM integration.

Website analytics

Per-visitor tracking connected to CRM leads.

Invoicing

Auto-generate invoices on deal close.

Attribution dashboard

Revenue per channel, per campaign, per rep.

Tools replaced

HubSpot Mailchimp Calendly Proposal Tool Google Analytics Typeform Zapier Spreadsheets Invoicing App
The results

Sales and marketing, finally on the same page.

$19K+
Saved per year
9→1
Tools consolidated
Faster lead-to-proposal
3 wks
Build to launch

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